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Amazon.com Entertainment: Amazon Fishbowl with Bill Maher

Amazon’s Fishbowl with Bill Maher is a successful convergence of four
different icons to market several products. It shows that businesses in the
21st century realize that in order to survive they have to be creative,
they have to form strategic partnerships (which need not be permanent)
and they need to have an Internet presence as the Internet has become
the fastest growing market place. 

At first glance you may say that there is no way that
Bill Maher, one of the best comedian, Amazon, originally known for selling
books but now offers much more, UPS a huge international logistics company and
Cingular a massive telecom company could all come together in a major project
to market their products. Together they have produced 12 episodes of Amazon’s
Fishbowl with Bill Maher. This is a series of interviews with well know stars
from literature, film, TV and music. It also features live performances from a
number of bands and of course advertisement from UPS and Cingular. 

I thoroughly enjoyed the programs and now that the project is over, four
things still stand out in my mind, Bill Maher, UPS, Amazon and Cingular. I am a
‘customer’ of all except Cingular that has not yet extended it reach to my part
of the world. 

I think that this was a good effort. You should watch all 12 episodes while
they are still available from the Website and let me know what you think.